2024 Emerging Beauty Trends per Google Search Data
C&T’s latest "Consumer Pulse" series on social media showcases the top emerging beauty searches and trends. This edition features products that enhance radiance, AI-driven perfumes, and target hyperpigmentation.
Below, we explore specific growth data and dive deeper into three standout trends.
Swiss Beauty Real Makeup Base: Boosting Skin Radiance
Searches for “Swiss Beauty Real Makeup Base” have surged by 1,700% over the past week, according to Google Trends. Although there’s been little media coverage, the product has gained traction through YouTube unboxing videos, one of which has over 199,000 views.
The brand claims its Real Makeup Base Highlighting Primer delivers an instant glow, deeply hydrates, and creates a smooth base for makeup. The lightweight water-based formula offers a pearlescent finish and extends makeup longevity, making it an appealing choice for those seeking a radiant look.
Key Ingredients: Water, Jojoba Seed Oil, Hydrolyzed Collagen, Mica, Butylene Glycol, and Parfum.
AI Perfume and the "Sensory AI" Movement
The rise of AI-designed fragrances is another trend gaining momentum. Searches for AI perfume have increased by 405% over the past two years, according to Exploding Topics.
This technology uses algorithms to create personalized or highly optimized fragrance profiles. Companies like Moodify White are using AI to enhance scent development for major players like Procter & Gamble, speeding up time to market and improving product design.
In the broader "Sensory AI" trend, Google Cloud is reportedly working on digitizing smell, while EveryHuman offers an algorithmic perfumery service to customize scents based on individual preferences.
This trend suggests a growing intersection of technology and sensory experiences in beauty, with search interest in Sensory AI growing by 380% over the past 24 months.
Turmeric Face Scrub: Tackling Hyperpigmentation
Turmeric face scrubs are becoming a skincare staple, especially for those looking to combat hyperpigmentation. According to Spate, searches for turmeric-based exfoliants have jumped by 92.6% year-over-year, with an average of 1.1K monthly searches.
Known for its anti-inflammatory and antimicrobial properties, turmeric is widely used for treating acne, brightening the skin, and reducing dark spots.
This growing interest is driven by concerns about uneven skin tone, and turmeric face pads, in particular, are taking off on platforms like TikTok, with a 209.4% year-over-year increase in searches.
One product gaining attention is Sugar Baby's Glow Wash Brightening Foaming Face Wash, which combines turmeric and kojic acid to even out skin tone and reduce dullness.
Key Ingredients: Rose Water, Turmeric Extract, Kojic Acid, Lemon Peel Extract, and Glycerin.
These trends reflect how beauty continues to evolve, with AI technologies and natural ingredients like turmeric leading the charge toward more personalized and effective solutions.