2024 MakeUp in New York Recap

The 2024 MakeUp in New York event was on September 18-19 at the Javits Center in New York City. It showcased some of the most exciting trends shaping the beauty industry. In this blog post, we'll dive into the key beauty trends.

1. Embracing Beauty Longevity

A major theme for the event is the focus on science-driven approaches to long-term beauty.

One session called “Life Long Care: The Changing Face of Beauty in the Age of Longevity” was led by Beautystreams. It showed how the idea of “beautyspan” is becoming more popular. Like "healthspan," which highlights keeping a good quality of life as we age, "beautyspan" focuses on healthy skin and hair for a long time.

The goal? To help people keep their natural beauty longer, focus more on prevention and regeneration than just looks.

2. The Rise of Science-Driven Dermocosmetics

The increasing popularity of dermocosmetics—skincare products that blend cosmetics with dermatological science—was a focal point. Experts from brands like Cerave and Topical Skin dove into the growing demand for products that prioritize efficacy and are research-backed.

Euromonitor reports that more people are interested in skin health. They want products made for their specific skin types. The link between science and beauty is growing stronger. Brands that back their claims with scientific proof are gaining an advantage.

Experts from Cosmetics Inspiration & Creation and CreatorIQ discussed how these innovations will shape the future of the beauty industry.

3. TikTok and K-Beauty Continue to Dominate

Fast-moving beauty trends, particularly those driven by social platforms like TikTok, are reshaping the industry’s landscape.

One discussion at the event featured insights from NielsenIQ and Spate. It explored how TikTok Shop has quickly become important in beauty e-commerce.

The platform’s influence, especially among Gen Z, is only growing. Experts will explore the global impact of K-beauty which uses fun, creative skincare methods. Korean brands like Mediheal and Maare are growing quickly in U.S. searches. This trend shows that K-beauty will keep inspiring new products worldwide.

From double cleansing to special face masks, K-beauty is here to stay. K-beauty is here to stay.

These trends highlight the growing importance of science, consumer needs, and global beauty influences. This was evident at MakeUp in New York 2024.